The smartwatch industry began in the year 2015, growing rapidly through the years. In 2018, smartwatch is already in its full wing. Numerous companies devote themselves into this thriving industry. Apple, Samsung, Fossil, Garmin, TAG Heuer are some examples of the smartwatch brands. Smartwatch designs are very diversified, hence there is always a unique option for everyone.
The fossil group decided to launch forty hybrid smartwatches under its designer brand. Generating hybrid devices great idea to suit customers' need for intelligent functions while being capable of wearing the style of a classic watch.
The smartwatch companies also attach great value to the innovation. Though the head of the company make big decisions, each branch is tasked to design in order to meet customer needs. Armani discovered that a second time zone is appealing among its customers so the Armani designers added a customizable sub time zone.
There is an increasing interest into the smartwatch industry from the fashion world. Fossil announced its ambition of creating 300 new smartwatch option in 2017 in Milan Fashion Week.
Smartwatch industry is a mainstream tech category and will continue to thrive. The design features of smartwatches are becoming increasingly customized and fashionable. It is time for a new break through.
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